UberArt Azerbaijan by Agarajab JafarovUberArt Azerbaijan by Agarajab Jafarov

UberArt Azerbaijan

Agarajab Jafarov

Creative Director

Google Docs

About the project

"UberArt" is a groundbreaking project by Uber that aims to bring contemporary art closer to the public through the creative expressions of 4 prominent Azerbaijani artists. This initiative transformed 100 cars into mobile art installations, turning the streets of Baku into a vibrant gallery on wheels. Each car became a moving canvas, featuring the unique works of these artists, allowing modern art to reach a wider audience in an unexpected and innovative way.

Having got inside the art object, it is possible not only to get to the required address quickly but also to learn more about the project and its participants by scanning a special QR code placed in a brochure inside the car. Now Uber is able not only to take anyone from point A to point B but also to act as a mobile carrier of actual art ideas.

For the main slogan of the "UberArt" project, we chose the phrase "Sənətlə hərəkət elə", which translates to "Move with art" in English and "Двигайся с искусством" in Russian. This slogan embodies the essence of the project by highlighting the seamless integration of contemporary art into everyday life.

It reflects the project's core idea of bringing art closer to the public through the innovative use of Uber vehicles as mobile art installations.

Zohrab SalamZadeh, Orkhan Garayev, Azyadeon, and Aidan Aly took part in the project. All of them are known for their unique artworks and non-standard approach.