Goal: Increase “Book a consultation” conversions and sharpen brand positioning (“Top 1% in Tech”) without overwhelming users.

Audience: B2B decision-makers who scan fast, value credibility, and want a low-friction path to a call.

Messaging & IA: Clear value prop (“Creating Tomorrow Today”), simplified nav (Home, Solutions, Why Paragon, Contact), and a persistent CTA.

Conversion design: Eye-guided layout (badge → headline → CTA), trust bar with recognizable logos, above-the-fold social proof.

Visual system: Dark gradient with a soft “horizon glow” to focus attention on the CTA, headline set with a strong type scale, accessible contrast.

Interaction & accessibility: Subtle micro-animations, keyboard-navigable focus states, motion reduced for prefers-reduced-motion, WCAG-aligned contrast.

Handoff-ready Figma: Auto-layout, components, design tokens, spec notes for dev.

Clarity over clutter: One job for the hero—book a call. Secondary content is scannable.

Trust early: “Trusted by 1000+ businesses” + recognizable logos reduce perceived risk.

Attention flow: The vertical glow aligns with the primary CTA to nudge action.

Accessible dark mode: Fewer bounce-backs from poor contrast; better readability on modern devices.

Build efficiency: Components + tokens shorten dev time and keep future pages consistent.

Process Discovery → Wireframes (mobile-first) → Visual exploration → Prototype & quick user checks → Dev-ready components & tokens → Handoff.