Cura is an AI-powered skincare app built specifically for men. The app analyses skin in real time, recommends products tailored to individual skin types, and delivers expert skincare tips, home treatments, and ingredient guidance. Users can maintain skin logs, monitor progress, and receive monthly insights, making skincare simple, consistent, and effective.

Men's interest in skincare is growing fast, but a significant knowledge gap holds them back. Many men are open to building a skincare routine yet struggle to understand ingredients, product compatibility, and what actually works for their skin type. This gap, highlighted by Mintel research, makes routine adherence difficult and leaves users without a reliable starting point.

Design an intuitive, beginner-friendly interface that removes complexity from skincare education and daily routines.

Build an AI-driven personalisation system that tailors skincare routines, product recommendations, and ingredient insights to each user's unique skin profile.

Integrate real-time AI skin analysis, visual progress tracking, and interactive content to drive long-term user engagement.

Create a frictionless habit-logging experience that lets users record skincare activity and measure skin improvement over time.

Deliver accessible skincare tips, hacks, and home treatments that educate users and bridge the knowledge gap.

Establish a sleek, masculine visual identity that positions Cura as a premium yet approachable app for modern men.

Research and Discovery User surveys, one-on-one interviews, and market research revealed a consistent skincare knowledge gap among men alongside growing demand for personalised guidance.

Insight-Led Design Research findings directly shaped the app's core experience, covering AI skin analysis, tailored routines, habit tracking, and educational content.

Prototyping and Testing Low-fidelity wireframes and high-fidelity prototypes were tested with real users across multiple rounds to validate design decisions and sharpen usability.

Outcome A clean, engaging, and user-centred mobile platform that simplifies skincare while supporting long-term routine adherence.

AI as the Core Experience AI-powered skin analysis was positioned as the central product feature, giving users personalised, credible skincare insights from the moment they open the app.

Action-Oriented Homepage The homepage was designed for immediate action, surfacing daily routines, skincare tips, and scan shortcuts so users can engage without friction.

Routine-First Information Architecture Routine tracking and progress monitoring were prioritised at the structural level to encourage habit formation and sustain long-term engagement.

Clean, Masculine Visual Identity A modern design system built on Urbanist and Lato typefaces, paired with a refined colour palette and custom graphics, positions Cura as both premium and accessible for men.