Forj | NFT For Immersive Fan Experience

Federico Pizzutto

UX Researcher
UX Designer
Product Designer
Figma
Google Drive
Slack
Forj

Scope

Creating a portal to promote Forj (aka Bondly) NFT supported projects. Bondly has then been acquired by Animoca Brands.
The portal included:
a gamified staking experience with partner tokens, to gain access to launchpad projects
an NFT launchpad platform to explore new projects and invest in NFT
a marketplace for the NFT exchange

What I did

Research
Information architecture for the platform
Gamification strategy and design
Design System
UX strategy
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