Barter- trade for everything from clothing and furniture to houseplants and art
✦ Project goal
This project was aimed to redesign Barter’s website to:
Clearly communicate value proposition and products to traders to increase sign ups and sales
Increase interest in prospective angel investors and VCs to invest in Barter
✦ UI design
I presented three UI concepts to the client and then iterated the chosen concept to achieve the best possible outcome. We selected colors and typography that were fresh, modern, and engaging.
✦ Communication
Throughout the project, I worked closely with Barter's team to ensure that we were on the same page and that their input was valued. I believe that open communication is essential to a successful project and I always strive to keep my clients in the loop throughout the design process.
✦ Outcome
As a result of this project the client received an improved website with:
Better storytelling
Fresh UI style
Custom-designed imagery
