✦ Project goal This project was aimed to redesign Barter’s website to:

Clearly communicate value proposition and products to traders to increase sign ups and sales

Increase interest in prospective angel investors and VCs to invest in Barter

✦ UI design I presented three UI concepts to the client and then iterated the chosen concept to achieve the best possible outcome. We selected colors and typography that were fresh, modern, and engaging. ✦ Communication Throughout the project, I worked closely with Barter's team to ensure that we were on the same page and that their input was valued. I believe that open communication is essential to a successful project and I always strive to keep my clients in the loop throughout the design process. ✦ Outcome

As a result of this project the client received an improved website with:

Better storytelling

Fresh UI style

Custom-designed imagery