Redesign of Marketplace Mobile App
Ana Trinchinet
Overview
Create a few variations of product ad card
ad card with old price and discount
ad card with a label
product announcement card 999 Store
Terms
The card should automatically adapt to the screen size
The design should include a day and night theme
About 999
999.md is the leading online marketplace in Moldova, with an average of 300,000 daily visitors buying and selling goods and services. The platform is used by both individuals and businesses, to support the growth of small and large enterprises in the country.
The 999.md mobile app is also a popular choice among Moldovan users, with over 200,000 downloads to date. Daily usage statistics show that 80,000 users actively engage with the app.
As of April 2020, Google Analytics reported that 999.md had 2.8 million unique visitors, 310 million page views, and over 500,000 ads posted per month, highlighting the platform's popularity and success in the Moldovan market.
Design Process
📉 Research
💡 Hypothesize
📝 Usability testing
🌈 Design
Research
Objectives
To identify the obstacles that users encounter when placing or searching for ads in the mobile app.
To evaluate the user-friendliness of the app's navigation
Tasks
Examination of the current application and comparison with competitors
Identification of potential obstacles at each stage of interaction with the service
Creating suggestions for enhancement
Overview of the current application
The product card features a user-friendly option to add it to your favorites
Having an active call-to-action button simplifies the user's decision-making process
The design includes comfortable colors for the eyes and a clean layout
Personalized recommendations are also provided to the user
Competitor analysis
Objective
The objective of this analysis is to gain an understanding of the general mechanics of interacting with sellers and ads, to identify the key functions of the application, and to evaluate the design and layout for logical flow and user-friendliness
Reviews on the Play Store and Telegram channel “999 research”
Top user requests
Implement product verification
Enable price history tracking on product pages
Limit notifications for minor price changes (<0.5%)
Add feature to comments for ads
Provide analytics and product comparisons
Allow users to hide or block specific sellers or users from search
Introduce a 'dislike' feature
Hypotheses and Usability Test
The user easily finds the product of interest to him
The user places an order without any barriers
The user understands how to contact the seller
Link on test:
User feedback
The language used in the ads is confusing - when searching for a crib, the results included ads from people looking to buy a bed. I expected to see a more relevant selection of products that match my search criteria, and the option to purchase them
The search results had limited options and did not offer much variety
The process of purchase is unclear and requires contact with the seller before being able to buy
The terms of delivery are unclear and require direct communication with the seller, with no information provided on the product page
Research results
It is easy for the user to find the product he is interested in
The user can place an order without any barriersThe user understands how to contact the seller
Research-based recommendations
Adding a label indicating the availability of options such as product guarantee, online demonstration, or virtual fitting
Incorporating a feature to track price changes on the product page
Implementing a commenting system for ads
Adding a label or indication for buyers. For example, the price of this product is above/below the market average
Allowing users to hide or block specific sellers, users, or ads from their search results
Prototypes
Conclusions
Based on the results of the research, the following hypotheses for testing:
Users will utilize the "Online Check" feature when making a purchase
Users will check the "Price Dynamics" on the product page before buying
Users will know how to leave a comment on an ad
Users will prefer products labeled as "Great Price"
Users will know how to hide an ad
Users will know how to block a seller
For the 999 store
Users will prefer highly rated products
Users will read reviews before making a purchase
Users will be more likely to pay online if rewarded with additional bonus coins
To confirm or disprove these hypotheses and assess the effectiveness of the proposed solutions, A/B testing, performance metrics comparison, and user feedback collection (e.g. through a feedback form) should be conducted.
In case of positive results or before release, inform users about the new features through onboarding and stress that their feedback is crucial for the product development. This can enhance user loyalty.
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Posted Sep 19, 2023
999.md is the leading online marketplace in Moldova, with an average of 300,000 daily visitors buying and selling goods and services.
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