FORMÆT: Website Redesign and WooCommerce Shop
Portfolio project
Verified paid workView completed work
Overview
FORMÆT makes a patented, reusable support system that helps artists build, expand and reuse canvas frames, saving time, money and wood.
I redesigned the website for client Laura Erviti and built a smooth WooCommerce shop so artists understand the system and buy kits easily.
The Challenge
Explain a new product category simply
Tell the sustainability story without slowing the sale
Sell kits with add ons and shipping rules
Look premium to an art audience
Approach
Story led homepage
A gallery hero with the line Build. Expand. Reuse. Create. leads into how the system works.
Sustainability section
An ocean plastic mission block and a live counter of plastic rescued show the impact of every purchase.
Kit based shop
WooCommerce products are organized as kits, with checkout add on tiers and free shipping thresholds.
Editorial typography
Serif headlines with italic accents give the brand a gallery feel.
Technical Implementation
Figma redesign of key pages
WordPress build with Elementor and custom CSS
WooCommerce kits, add ons and shipping rules
Live impact counter section
Responsive, fast loading layouts
Outcome
FORMÆT now has a premium, story driven site and a WooCommerce shop that makes buying the right kit simple.
🌎 Live website: https://formaetart.com/
0 likes · 0 views · Nov 15, 2026
Redesign and WooCommerce build for FORMÆT, a patented, reusable artistic support system made from ocean bound plastic.
Timeline
Aug 3, 2026 - Nov 10, 2026
Tags
What the client had to say
He is very responsive and has great attention to detail; we have shifted ideas throughout the process, and he has been very patient. The website and e-commerce are looking great!
Laura Erviti, Formaet
Nov 10, 2026, Client