A fictional motel and café located in Albuquerque, New Mexico, created as a full brand identity exploration. This project imagines a warm, nostalgic roadside stay shaped by desert landscapes, soft pastels, retro typography, and classic American motel culture.

The visual direction leans into familiar Southwestern textures, analog ephemera, and vintage-inspired objects: key tags, postcards, apparel, signage, and room details.

The concept also nods to the cultural footprint of Breaking Bad, Better Call Saul, and Pluribus, drawing from their atmosphere, tone, and Albuquerque setting. Certain elements (like Howard’s Jaguar from Better Call Saul) appear as direct Easter eggs for fans.