Nalu is a yoga and pilates brand from Stockholm that blends calm energy with everyday functionality. The identity was built to feel fluid, intentional, and rooted in simplicity, much like the practice itself.

The logotype is elegant yet dynamic, with flowing letterforms that reflect movement and balance. A soft green and deep brown palette connects back to nature, while textures and embossing details bring a tactile, grounded feel across packaging and print.

The system extends into tags, packaging, and digital applications, all carrying the same clarity: minimal, thoughtful, and ready for movement. Typography and messaging are kept clean and approachable, so the focus stays on comfort, sustainability, and a sense of ease.

This project was all about designing a brand world that feels supportive, natural, and empowering, both on and off the mat.

Available for new projects!

⬇ Let's work together ⬇