Clemens - Luxurious Branding

I was the designer behind this branding design. The project was to create a luxurious feel product that could be a great gift as well.

I was able to create a beautiful design with the required expression and identity behind the product.

Goals/Requirements: These were the main requirements for this project: • Luxurious packaging • Inspire to be a great gift • Simple but elegant graphics

I started by researching the psychology behind colours and how we perceive the dark colours in packaging.

The results were a specific shade of clue and gold to transmit a luxurious feel when you take a look at the packaging.

Afterwards I created a mood board with the branding guidelines.

After the branding sheet was done and the future packaging were also taken in consideration for future projects, I started elaborating on each group of products.

A dark navy packaging and a golden packaging was created. Another white packaging were created for a future product testing.

Overall these were the main products: