Clemens - Luxurious Branding
Eduardo Costa
Overview š
I was the designer behind this branding design. The project was to create a luxurious feel product that could be a great gift as well.
Problem & Solution š¤
I was able to create a beautiful design with the required expression and identity behind the product.
Goals/Requirements: These were the main requirements for this project:
ā¢ Luxurious packaging
ā¢ Inspire to be a great gift
ā¢ Simple but elegant graphics
Process š£
I started by researching the psychology behind colours and how we perceive the dark colours in packaging.
The results were a specific shade of clue and gold to transmit a luxurious feel when you take a look at the packaging.
Afterwards I created a mood board with the branding guidelines.
Results š
After the branding sheet was done and the future packaging were also taken in consideration for future projects, I started elaborating on each group of products.
A dark navy packaging and a golden packaging was created. Another white packaging were created for a future product testing.
Overall these were the main products:
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Posted Dec 26, 2022
I created the branding for a new chocolate brand that focus on luxurious feel gifts and food products.
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