Hi, I'm Scott! I've worked in digital marketing in a wide range of channels and capacities for the past ~7 years.

I've worked most extensively in Search Engine Marketing (Google Ads and to an extent, Bing Ads) and PPC advertising (Facebook, Instagram, Google, Pinterest). However I actually have experience across the board with most digital marketing platforms and types: SEO, Email marketing, organic social, etc.

This allows me to assess a clients' goals and help decide what marketing-channel mix is best for them. However, I believe that most businesses can benefit from a well-tailored approach on Google Ads as the best time to get in front of someone is when they are looking for you!

I like to learn about my clients and learn things from a pragmatic perspective. In a call I may ask the following questions, even if they are available online, to see how you see things:

What does your business do really well?

Who is your ideal customer?

How does an ideal customer convert with you? How do they interact with your business or website to convert?

In my experience, this is where marketing campaigns go wrong the easiest! The best ad copy and keyword selection in the world won't help if you don't have a realistic idea of what your customers will do to convert.

Based on these questions, I can usually put together a roadmap of next-steps to see through. Sometimes this may involve website edits or landing page creation, or we can skip straight to the advertising part.

Website research, competitor research, website/landing page edits or suggestions (optional)

Keyword research

Campaign creation

Analysis and reporting