I helped set up and optimize Google Ads for a local business with 3 stores in a large US city. The success of the campaign was going to be measured by 3 main conversion actions: - Phone Calls - TY Page Visits (form submissions) - Store Visits Other ancillary metrics like direction clicks and high clickthrough rates are always nice to see as well, but were not the primary focus.

Over 3 months and $32,615.28 in ad spend we generated: - 2826 phone calls - 415 TY Page Visits - 762 store visits Measuring by leads only, that gives us a $10 cost per lead which is a phenomenal return on that ad spend. Measuring by store visits - the average ticket generated between $100 and $150 in profit, so even erring on the side of caution means that the $32,615 in ad spend turned into $76,200 in profit. This account has been a great success and this client still works with me today! Below are the screenshots for proof of the account: Total ad spend & other metrics over that timeframe: