Activating Gen Z for 0-to-1 shop app
Jules Monza
This project is currently under NDA and wraps up at the end of October 2024. Check back in November 2024 for more info.
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Posted Sep 3, 2024
A well-known global athletic apparel brand hired Fueled to reimagine their shop mobile app. I led multi-method research focused on activating the Gen Z segment.
