Unifying and modernizing the financial professional experience
I led a team to consolidate 6 legacy portals into a unified experience for ~8k financial professionals and 140k policyholders.
UX Researcher
UX Designer
Product Designer
Abstract
Sketch
UserTesting
Launching Driveway’s Brand 2.woah
I orchestrated both the evolution of the Driveway design system and the cross-functional execution of an organization-wide brand refresh.
Product Designer
Design Systems
Operations Lead
Figma
Microsoft Excel
Whimsical Wireframes
Activating Gen Z for 0-to-1 shop app
A well-known global athletic apparel brand hired Fueled to reimagine their shop mobile app. I led multi-method research focused on activating the Gen Z segment.
User Researcher
UX Researcher
Product Strategist
Figma
Lookback