Basotho Creatives Network • UI Design + Web design

A user interface design exploration for a directory/listing app for creatives from Lesotho, my home. A small and unknown country which boasts some of Africa's most prominent talent that have had global impact.

The layout of the hero section design is image emphasized. I found a provoking photo of a popular Mosotho artist performing on stage, in his element. This speaks to the unbridled spirit of the creator / passion economy and it's energy and passion. I used this image to make an emotional connection with users.