Endure Group - Webflow Site for a Brand Revitalization Firm

Portfolio project

Endure Group: Brand Revitalization Firm

A high-end, motion-rich Webflow site built to match the craft of a studio whose whole business is making brands feel considered again.

The Brief

Endure Group revitalizes tired brands. Their own site needed to prove they practice what they preach: polished, fast, and full of intentional motion, without sacrificing maintainability or SEO.

What I Built

Design System

Custom design-token architecture in Webflow variables

Responsive typography modes for tablet and mobile

Tier-1 font-family bases and a 9-step weight ladder

Full typography class system linked to variables, so you edit once and it updates everywhere

Custom Motion

GSAP + Barba.js page transitions for seamless, app-like navigation

ScrollTrigger-driven project gallery

Video preloader with a crossfade

CMS & Content

Three-collection Insights system: Articles, Topics, and Authors

Finsweet Attributes v2 filtering, tuned to survive page transitions

Optimized for Safari iOS video-decoder limits

Launch

Schema and technical SEO across all pages

Clean workspace and domain handoff

The Result

A site that loads clean, moves with intention, and stays easy for the client to update. The motion and CMS layers are engineered to hold up under real navigation, not just in a demo.

Endure Group website contact page on a Studio Display, showing a bold "ENDURE WITH US" headline over a bright orange background with phone, email, Chicago and Denver office addresses, and a contact form.

1 like · 14 views · Jul 18, 2026

High-end Webflow build for a brand revitalization firm: custom type system, GSAP page transitions, filterable CMS, and full technical SEO.

Timeline

Jan 28, 2026 - Mar 22, 2026