Graphite Ground

GraphiteGround Static Website

Role: Lead Creative Developer

Developed a high-performance interactive 3D web experience to showcase advanced grounding systems. The application transforms complex technical engineering concepts into an explorable, visual narrative, allowing potential clients to interact with product use-cases in real-time within the browser.

-Interactive 3D Development: Led the implementation of the 3D rendering engine (WebGL/Three.js*) enabling smooth navigation, rotation, and exploration of complex industrial scenes directly in the browser. -Scenario Simulation: Programmed the visual logic for multiple industry scenarios (Telecommunications, Wind Energy, Health Centers), allowing users to visualize the product's applicability in diverse environments. -Performance Optimization: Optimized 3D assets and rendering cycles to ensure high frame rates (60fps) and fast loading times across devices, maintaining visual fidelity without compromising performance. -User Interface (UI/UX): Implemented the interaction layer, connecting 3D spatial triggers with informational overlays to guide the user through the product's technical specifications. -Visual Fidelity: Achieved a sophisticated "technical wireframe" aesthetic that aligns with the brand's engineering identity.