Overview
Shape Up Fitness & Wellness Consulting is a personal training studio in Charlotte, NC. It focuses on adults over 40 and on training after rehab. I built their website with WordPress and Elementor.
The goal
The site needed to show a specialist, science-based approach to training, build trust with real client results, and make it easy to request a custom plan. It also had to present the online coaching option for clients who train remotely.
My role
Full website build with Elementor and Elementor Pro.
What I built
Homepage:
a hero with a lead form (name, email, main goal or pain point)
"My Method" in four steps
a Google reviews slider and four video testimonials
"Why Clients Trust My Expertise" and "How to Begin" in three steps
a contact section with call/text, email, address and a Google map
Online Training page: a 4-step remote process, "What You'll Get", "Who This Is For", three coaching packages and an FAQ accordion.
About page: the three training pillars, the metabolic testing section, coach profiles, a 3-step path and session packages.
Pricing and Nutrition pages, built in Elementor.
Header: a "Get in Touch" button and a Login link to the client coaching app.
Mobile: responsive layouts, with the lead form close to the top on phones.
Outcome
The site is live. Visitors can read the method, see client reviews and videos, and request a custom plan from the homepage.