A service structure built for search. Each service area has a main page and focused sub-pages. SEO alone has six: keyword research, technical SEO, local SEO, SEO audits, backlink analysis and E-E-A-T. Paid advertising and social media are split up the same way. Each topic gets its own page that can rank for its own searches. Yoast SEO Premium manages titles, meta descriptions, XML sitemaps and structured data.