XOXO Sauce

XOXO Sauce’s goal was to reconstruct their website to reflect their brand growth and expand their reach beyond its local market. By reconfiguring their site journey, and enhancing the brand identity to match their success, as well as grow with the brand through time, we’ve created a stunning website that will travel beyond international borders, so XOXO can find a home in pantries and retailers across the globe.

Our approach focused on enhancing the brand's personal story through visual storytelling elements while updating product photography to showcase versatility and attract audiences. Detailed product pages were created to educate customers on product usage in kitchens, incorporating customer reviews for trust reinforcement and allergen alerts for sensitive consumers. The site map was expanded to include stockist information, catering to potential partners. A modern and timeless brand identity was established, complemented by a seamless and visually appealing mobile experience. Media features and review highlights were seamlessly integrated to bolster brand authority and trust.