InReach faced challenges in communicating their unique blend of yoga and lifestyle, and struggled with a disjointed social media presence that didn’t fully capture their community's vibe. The goal was to reshape their social media and content strategy to attract the right audience and promote events effectively

As the lead strategist, I was responsible for:

Developing a tailored social media marketing and management plan

Reshaping InReach’s social media accounts for greater precision and alignment with their brand values

Designing a content strategy that resonated with their community of global, like-minded girls

Managing social media to ensure consistent engagement and visibility

Social Media Strategy We audited InReach's existing social media and created a more precise, engaging strategy that better reflected their values and the unique blend of yoga and lifestyle.

Content Strategy We developed a content strategy that spotlighted InReach's global community, highlighting yoga, lifestyle, and empowering content tailored to their audience.

Social Media Management We took charge of managing InReach’s social media presence, ensuring the content was on-brand, consistent, and engaging.

Organized 10+ events driven by social media promotion and community engagement.

Successfully reshaped InReach’s social media to create a more cohesive, accurate brand presence.

Increased engagement and visibility, attracting a broader, more connected audience.

This project showed the power of aligning social media and content strategy with a brand’s core values. By creating a more precise, targeted approach, we helped InReach connect with its global community and boost participation in their events.

Let’s make a difference in your brand and marketing — write me a message or email me!