Classy School · Brand Strategy + Social Media Marketing by Vera Li

Classy School · Brand Strategy + Social Media Marketing

Vera Li

Brand Strategist

Digital Marketer

Content Writer

Canva

CapCut

Figma

Classy School, an online English language school, approached us for help with their marketing and content strategy. We worked closely with the team to analyze key trends in the EdTech sector, assess competitors, and identify the needs of their target audience.

Challenges

The main challenge was to define a unique strategy that would stand out in the competitive EdTech market. We needed to understand the audience's needs and develop a strong brand positioning that would appeal to potential customers.

The Impact I Made

Conducted in-depth research into the EdTech sector, identifying key trends and competitor strategies.

Analyzed audience data to pinpoint key needs and pain points.

Developed a Big Idea to shape the school's brand message and positioning.

Created a Customer Journey Map (CJM) to understand potential consumer touchpoints and improve engagement.

How We Got There?

Research & Analysis We examined competitors' performance and the latest trends in the EdTech industry to find opportunities for differentiation.

Audience Insights By studying audience behavior and needs, we identified what potential customers truly value when choosing an online English school.

Big Idea & Strategy We crafted a compelling brand message based on audience insights and developed a tailored marketing and content strategy to increase visibility and engagement.

The Outcomes

A comprehensive marketing strategy and content plan that aligned with industry trends and audience needs.

A clear brand positioning that sets Classy School apart from competitors.

Enhanced customer engagement through a well-defined CJM.

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Posted Jan 31, 2025

We assisted Classy School, an online English school, in developing a marketing and content strategy to enhance brand positioning and engagement through research

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