Kinova - E-commerce Platform for Home

Kinova is an e-commerce platform offering handpicked home essentials and lifestyle goods. The goal was to design a visually refined, easy-to-navigate shopping experience that communicates calm, trust, and taste, while still driving conversions.

Kinova’s landing page is designed to encourage users to take action. It features a promotional banner, curated collections, best deals, a mid-page promotional section, popular product categories, a section that highlights the convenience of shopping at Kinova, and inspiration that showcases Kinova products in context.

Every section is crafted to capture attention, build trust, and guide users toward exploring products or moving deeper into the site.

Partnering with other brands or influencers can be a powerful way to increase visibility and strengthen brand value. On this page, the design focuses on telling the story behind each collaboration before showcasing the product collection. This approach helps build an emotional connection with users by providing context and meaning, making the products feel more thoughtful and authentic.

The product details page is designed to help users understand the product, build trust in the brand, and feel confident before making a purchase. It presents key information in a clean and structured layout, including the product name, price, available variants, high-resolution images, and shipping details. Additional content such as key features, materials, measurements, and what's included in the box is provided in an accessible way without overwhelming the user.

The page also features a clear call-to-action, customer reviews, and a Q&A section to address common questions and provide social proof. To encourage further browsing, it includes supporting sections such as "In This Collection," "Similar Items," and "Frequently Paired With." This approach acknowledges that many users prefer to explore related options before deciding on the right product to purchase.

All product images used in this project are from westelm(dot)com.

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