TriNet - Website Redesign

TriNet is a company that provides comprehensive HR solutions for businesses of all sizes, including payroll, benefits, risk management, and compliance services. The website redesign was aimed at improving the clarity of information, increasing user engagement, and presenting TriNet as a trusted, modern, and enterprise-ready partner. The main goals were to enhance the overall user experience, simplify navigation, and create a more strategic path to conversion for potential clients.

TriNet’s existing website was content-heavy and difficult to navigate, especially for first-time visitors seeking specific solutions. It lacked a clear visual hierarchy, did not effectively communicate the value of their services, and felt outdated compared to competitors. The challenge was to reorganize the content and design a modern interface that supports business decision-makers in quickly understanding TriNet’s offerings.

The redesigned website focuses on delivering clarity, professionalism, and user confidence. It opens with a bold hero section that clearly communicates TriNet’s value proposition and includes strong call-to-action buttons such as “Book a demo” and “Calculate savings.” Service offerings are now presented in simplified, digestible sections, helping users understand the core areas of support: payroll, benefits, and compliance.

The visual design was modernized with a clean layout, consistent typography, and a professional color palette that improves readability and brand perception. Clear CTAs are placed throughout the page to consistently prompt user action and drive conversions.

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