Branding + Social Media

SPICY FOOD WITH ATTITUDE

Hot Stuff Southwestern Grill was opened in 2021. The restaurant is your go-to spicy Americana diner with a Southwestern vibe. It has enjoyed steady popularity over the last two years in Scottsdale, Arizona. Until 2023, they had been using paper menus, a hand-painted sign for the exterior, and had no clear cohesiveness with their logo. My goal was to create a clear brand that reflected their loud flavors in the color palette and design choices. I was able to create deliverables that could be used by their customer base and attract new customers through their social media channels