Branding + Social Media 

AN EMPOWERING YOGA STUDIO

From one Yoga Instructor to another, Sam and Frida were working together on a Yoga workshop in 2020. They had over a decade of instructor experience working for various studios and traveling all around the world. When these two ladies met, they had a shared vision for a holistic, vibrant studio space where they wanted their solo careers to take off. In 2021 they left their comfortable yoga spaces, to embark on their own business. For their brand identity, I wanted to create a wise and sage-like identity that showed the holistic side of their brand, as well as the "free bird" in their studio name. The design is simple, clean, and versatile. Rooted in the strategy of attracting women who shared their values and vision, it has been a staple of the studio since its opening. It has been used in signage, social media, merch, and marketing collateral.