A self-initiated concept project built
Arthur Atelier
A self-initiated concept project built to demonstrate multi-post
content system design — not just single graphics.
The Brief
Create a 3-panel Instagram carousel for a premium skincare brand
that feels like one cohesive story, not three disconnected posts
stitched together after the fact.
The Approach
Each panel was designed to do a different job in the buyer's
journey. Panel one establishes premium positioning with a clean
product shot on marble. Panel two builds sensory trust with a
close-up texture shot of the serum. Panel three closes the loop
with a before/after result paired with ingredient callouts, giving
the viewer a clear reason to believe the product works.
All three panels share the same typography, spacing, and
sage-green color language, so the feed reads as one intentional
brand — not scattered templates pulled from different sources.
The Result
A carousel that builds trust in three swipes. This is the kind of
system-level thinking most brands are missing on their feed —
consistency across every post, not just within one.
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Posted Aug 12, 2026
A self-initiated concept project built to demonstrate multi-post content system design — not just single graphics. The Brief Create a 3-panel Instagram carou...
