Context and Objective:
DCB Holistic was developed to support pet owners feeding raw or fresh diets, a growing segment of pet nutrition. Surveys indicate that raw feeding has increased significantly, with 30–50% of pet owners in some regions experimenting with raw or fresh diets for dogs and cats. However, these diets often carry nutritional imbalances, misinterpreted lab results, and safety risks, which conventional veterinary care may not fully address. The platform’s goal is to provide pet owners with a comprehensive digital solution to optimize diet, monitor health, and access holistic expertise from home.