Gumble’s guest-facing experience reimagines how diners interact with restaurants by putting real-time digital menus and seamless ordering in the hands of every guest. Built for the hospitality industry, it transforms the wait-for-menu moment into a self-paced, modern experience guests can control.
Project Objective
To replace outdated paper menus and disconnected ordering flows with a clean, intuitive guest interface that speeds up decision-making, improves clarity, and enhances guest satisfaction; all with zero app downloads.
Identifying Unique Challenges
Guests often had to wait for staff before seeing the menu
Outdated paper menus didn’t reflect real-time availability
No way for guests to track or revisit what they ordered
Digital menus on the market felt clunky or not mobile-optimized
Hospitality teams needed something guest-friendly and easy to maintain
Impact
Achieved a 60% reduction in manual guest check-ins by digitizing guest interactions across 10+ hospitality brands.
Enabled small restaurants to increase order accuracy by 35% and guest satisfaction scores by 20% through tech-enhanced dining tools.
Improved guest autonomy with self-service features, leading to a 40% decrease in wait time without reducing staff interaction quality.
Reduced menu update lag from 24 hours to under 2 hours, enabling real-time responses to stock changes and seasonal offerings.
Meeting User Needs
Hospitality guests want a digital menu experience that’s fast, clear, and reliable. We responded by building a system that:
Opens instantly with a QR code — no downloads required
Shows only what’s available in real-time
Allows guests to browse by meal type, preferences, or allergens
Makes it easy to order and re-order without confusion
Whether it’s a first-time diner or a returning guest, the platform adapts to their pace and preferences.
Detailed Pages and Features
Because Gumble is built specifically for hospitality businesses, every screen was intentionally structured to reduce guest frustration and enhance clarity:
Responsive Landing Page
Mobile Landing Page
Cart and Order Status
Cart Flow
Category & Tag Filtering
Category
Guest Exploration
Accessibility and Optimization
Every guest deserves a smooth experience, no matter their device, ability, or location. Gumble's guest side was optimized with:
Responsive Mobile-First Design for seamless access on phones and tablets
Large Tap Zones for easier navigation and selection
High Contrast & Readable Typography for all lighting conditions
Lightweight Performance to load instantly even on slower networks
Text-Based Menus with Images to balance speed and visual clarity
What I Learned
Designing for hospitality guests means designing for simplicity without assumptions. Even tech-savvy users need clarity, speed, and trust; not just pretty interfaces. Through testing and iteration, we learned that:
Feedback matters: Guests want to see confirmation for every interaction.
Loading time = trust: Guests equated speed with reliability.
Don’t overwhelm: Clear hierarchy and calm spacing beats feature stacking.