We started by creating a sharp, science-inspired brand identity - a logo and style direction that felt modern, credible, and clean. From there, we designed a conversion-focused landing page using web design figma principles, clear messaging, and strong calls to action. To bring the product to life, we developed a mobile app design proof of concept in Figma - not full flows, but enough to showcase functionality and potential. Finally, we designed a polished, story-driven pitch deck that helped the team communicate their vision with clarity and confidence.