For this project, I was tasked with designing a series of digital ads for Correkt, a forward-thinking company specializing in Empowering Innovation in Shopping and Payments. The goal was to create a website design and visually engaging, high-conversion ads that would resonate with the brand’s target audience and effectively communicate its unique value proposition. Challenges:

Brand Consistency: Ensuring the ads were in line with Correkt's existing branding while being adaptable to various ad formats.

Engagement & Conversion: Balancing aesthetic appeal with clear calls-to-action to drive user interaction.

Platform Optimization: Tailoring designs to different platforms, such as Facebook, Instagram, and Google Display Network, each with unique size and content specifications.

Discovery & Research: I began by immersing myself in the Correkt brand, reviewing its website, current marketing materials, and customer personas. This allowed me to get a feel for the brand voice, visual style, and the kind of messaging that would resonate with its audience. I also researched industry trends and competitor ads to inform the creative direction.

Concept Development: After gathering insights, I developed multiple design concepts that incorporated Correkt’s brand colors, typography, and messaging. Each concept aimed to highlight a core value of the service, such as innovation, reliability, or customer-centricity, depending on the ad format.

Ad Design Creation: I created multiple ad variants, ensuring that each one was optimized for the specific platform it would appear on. I focused on clean, minimalistic designs with bold visuals to quickly grab attention. The ads included:

Iteration & Refinement: After presenting initial designs to the Correkt team, I refined the ads based on feedback. This included tweaking the placement of elements, testing different CTAs, and adjusting color schemes for better visibility.

Final Delivery & Optimization: Once finalized, I exported the designs in the required dimensions and formats for each platform. I also provided recommendations for ad performance tracking and A/B testing to optimize results over time.

I led the redesign of Correkt's website to enhance user experience and align with their evolving brand identity. Focusing on a clean, modern aesthetic, I crafted a mobile-first, responsive design that optimized navigation, streamlined content, and improved conversion rates. By conducting user research, developing wireframes, and refining interactive prototypes, I ensured a seamless user journey across devices. The final design incorporated clear calls-to-action, engaging visuals, and a professional layout, leading to increased user engagement and higher conversions. The project successfully strengthened Correkt’s digital presence and contributed to achieving their business goals.