Design a web experience for Element Saunas from scratch

My Role: Leading the web design and support the development process from 0 to launch for Element Saunas website.

Tools: Figma software

Timeline: One month for the design stage

Industry: Wellness

Live link: https://elementsaunas.com/

About the client

Elements saunas is a team that brings together 40 years of combined experience in construction and industrial design. They manage large-scale commercial projects, including apartment complexes, schools, medical facilities, and municipal developments. Their background enables them to design and build the highest quality saunas on the market.

Homepage

The challenge

Design a modern, minimalistic and elegant website that will convert and give the feeling of safety, warm and relaxation.

Product page

Solution

The design started with the website architecture and low-fildelity wireframes in an attempt to provide the best experience for users. The solution found and accepted for the UI part is the use of nature pictures, sharp edges and large white spaces between the sections. Another challenge passed was to use the real product and mixed it with an AI generated background, for the high-end look and feel.