Full Branding | E-commerce Fitness Brand 💪

One More Rep is a fitness brand that targets professional bodybuilders, offering specialized products designed to help them achieve peak performance. My task was to revitalize their brand image, making it modern, bold, and reflective of the high-energy world of professional bodybuilding.

The logo redesign was central to the project. I combined the brand’s initials ''OMR'' into a modern, abstract design with sharp angles. This style was chosen to represent movement, energy, and the relentless drive of the brand's audience.

Avoiding Clichés: By steering clear of typical fitness imagery like weights or muscles, the logo maintains a sleek, professional appearance.

Angled Typography: This symbolizes dynamism and forward motion, key elements in the fitness industry.

Abstract and Modern: The abstract design ensures flexibility, allowing the brand to expand without being tied to a specific product.

I created a series of social media posts that echoed the brand’s bold and energetic identity. The visuals were kept consistent with the new logo, using the same color palette and style to reinforce the brand’s message.

Maintaining a consistent visual identity across all platforms was key. This approach not only strengthens brand recognition but also keeps the brand’s message clear and cohesive.

The website was designed to be modern, sharp, and visually aligned with the brand's identity. The focus was on creating a dark, sleek look that appeals to professional bodybuilders.

User Experience: A clean, intuitive design ensures easy navigation and a smooth user experience.

Visual Integration: All design elements were aligned with the new brand identity to ensure a seamless visual experience.