The challenge was to craft a brand that blended the elegance of skincare with the dark, compelling atmosphere of film noir. The aim was to create an experience that resonated with women seeking something daring, new, and mysterious.

I immersed myself in film noir, focusing on its iconic use of light and shadow to eliminate distractions and highlight the core subject.

Inspired by noir-themed posters, I crafted a minimal yet impactful logo. The logo symbolized a moon eclipse, evoking a mysterious, ethereal atmosphere. Customizing the letters enhanced the sense of unknown elegance.

The circular shape of an eclipse influenced the brand's visual language, using magnifying and distorted circles to comment on beauty and self-image. This added depth and reinforced Noir Flair's unique market position.