In 2012, I was asked to create a brand new visual identity for the Paris Korean Film Festival (FFCP). The festival changed its official name with a new slogan 'Passion, Originalité, Convivialité' and started to promote actively about the reborn festival on the social media and press. They were seeking for a subtle yet classy and impactful festival identity to impress the public.

The new logo I've designed for the festival, represents the team spirit of original and passionate people working hard together to organize the festival every year.

It's a symbol of passion, originality and conviviality (festival slogan), which also resembles the Korean traditional flower pattern.

Black, gray and white with 3 trendy Pantone colors: American Beauty, Purple Heart and Warm Olive.

Museo Sans is used as main font.

Banners, flyers, stationery and many other festival goods such as tote bags and buttons were created to promote the upcoming festival.

Wallpaper for mobile devices & social media ads and templates.

A short trailer about the new festival identity that I've created. This became the official festival trailer and is now diffused during the whole festival in the cinema every year.

L'Élégance À La Française 2019 Black Friday 2023 Personal Business Cards 2012 Europcar 2025 Le Salon Peugeot 2022 Email Templates Redesign 2016 Peugeot CRM 2025 Festival du Film Coréen à Paris 2014 Finding Home 2024 Auchan 2025

© 2025 Yena Kung