Auchan Loyalty Program
Yena Kung
Auchan
New loyalty program WAAOH! for Auchan, one of the biggest supermarket chains in France. I've designed the new logo WAAOH! of their loyalty program including the new loyalty card. Besides, I've also created various in-store print assets, such as posters and banners, and CRM emails before the launch of the new brand campaign.
New design of the loyalty card WAAOH!
New design of the logo and it's updated color palette, new signature of the loyalty program
Logotype and color palette
Signature
Series of posters of the new royalty program offers
CRM emails: campaign pre-launch / challenge 'MES DÉFIS W!' / campaign launch / promotion
campaign pre-launch email
challenge email
campaign launch email
promotional email
In-store pictures of the new brand campaign
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Posted Apr 2, 2026
Designed the new logo and print assets for Auchan's loyalty program, WAAOH!
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