Online Marketing Manager, Charles Tyrwhitt

Tasked with hitting new customer acquisition targets profitably and within budget for global menswear brand Charles Tyrwhitt across the UK, Australia, France, 'Rest of Europe' & 'Rest of World', as well as managing the Digital Marketing team.

Forecasted and controlled a budget of over £2m per annum

Built business cases and successfully launched new online marketing opportunities

Line managed a team of 3, ensuring all activity was delivered on time and to budget

Grew UK Online sales by 15% YoY in AW17, over forecast and within budget

Increased PPC Generic campaign profitability by 15% whilst also increasing revenue by 32%

Successful customer reactivation program using Facebook and Display advertising

Launched refer-a-friend program, delivering both new customers whilst rewarding existing customers