Saborit™ — SemiFrozen Dessert ❄️

Saborit was created to bring joy through simple, authentic desserts that fit into your everyday life. We believe in offering moments of sweetness anytime you need them, without rules or rush. Made with the finest ingredients, our semifrozen treats can be enjoyed in any way you prefer—frozen, semifrozen, cold, or warmed. Saborit is all about making life a little practice, whenever and wherever you are, because we know that’s the best way to live.

For more details, visit Saborit.

Servicies

Brand Strategy

Brand Identity and Design

Creative and Art Direction

Packaging

Client — saborit.us

Why choose between ice cream and cake when you can have both? Saborit exists for those who don't settle and want everything in one bite. It’s not your average dessert; it’s the perfect blend of the best of both worlds.

It’s the star of your gatherings, the companion to a Sunday with family, and the treat you enjoy just because. No excuses needed. Your birthday dessert is now your weekly treat, always in your freezer, ready for whenever you crave it.

No rules. No steps to follow. Eat it how you want, when you want. Super frozen or semifreddo, alone or shared. It’s a dessert without pressure, without labels, without limits. Simply, pure real pleasure.

Because this is better.

Saborit positioned itself as a to-go dessert brand, allowing customers to enjoy the mix of ice cream and cake anytime, without waiting for a special occasion. Additionally, its daily consumption doesn't significantly affect your daily calorie intake, offering guilt-free pleasure.

The concept of Semifrozen Desserts earned a place in consumers' minds, displacing ice cream as the first choice. With online sales and supermarket presence, Saborit dominated the market and expanded its logistics.

In 2023, the brand returned to Venezuela, Andrea’s hometown, and with it came Duquesa, an evolution of the traditional Marquesa, redefining pleasure and practicality without compromising its authentic, 100% real essence.

Discover more about Saborit's renewal

The name Saborit blends flavor with a touch of irreverence. We’re not just a dessert; we’re an invitation to break the routine, try something new, and enjoy without guilt.

We communicate from a human and approachable side, inviting you to be part of our everyday moments. We believe a great dessert deserves all our energy and effort to offer quality products and moments. We’re part of your emotions, whether you're celebrating, feeling down, or just satisfying your craving.

We value people who think differently, love freedom, are expressive, and daring. They’re crazy about sweet treats and grab a semifreddo as a snack or craving. For them, the best things are shared, and they know how to enjoy great moments.

Saborit’s visual concept celebrates simplicity and full-flavored moments. We focus on communicating “straight to the point” because good, rich things don’t need extra decoration. We combine sans-serif and serif fonts with expressive illustrations to enhance communication and make it honest and exciting. Saborit isn’t just about aesthetics; it’s an invitation to live in the moment and enjoy the little things intensely.

We aim to create a brand that doesn’t interrupt, but rather accompanies those moments, highlighting desserts, their colors, textures, real ingredients, and processes, showing who we are every day.

We designed a human, minimalist brand identity with thoughtful, surprising, and timeless details. We appreciate the small things in life, which is why we give you great reasons to enjoy a good frozen dessert anytime. We maintain a balance in our products so you’re not overwhelmed by too much sweetness.

We also created a reference icon featuring an illustrated version of the founder (Andrea), to convey the idea of a real person behind the brand, just like you, following dreams and achieving goals and adventures. To give it a distinctive touch, we added different emotions that express how you feel when you take a bite of Saborit desserts.

We wanted an authentic packaging, free of vibrant colors and unnecessary fonts that distract. We chose transparent containers that showcase the dessert’s texture and real ingredients, conveying authenticity and desire. The label, in neutral tones with a balanced font that merges classic and modern styles, maintains a clean and timeless aesthetic.

Every detail enhances the experience, from the phrase “KEEP FROZEN • ASÍ ES MEJOR” to the wavy line suggesting smoothness. This packaging not only protects the product but also elevates its perception, aligning with Saborit’s identity.

Available in three sizes—small, medium, and large—so you can choose what you crave and reuse it however you want, with no limitations. We want you to feel free at all times and add the colors you need in moments when you’re 100% yourself. Because this is better.

S997S™ Creative Studio

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