New Product
Ann Amukasah
Like this project
Posted Apr 21, 2024
Successfully led product marketing initiatives at KCB steering a 20% increase in overall sales revenue, launching a product generating $500,000 in sales
/•Led to 20% increase in overall sales revenue, developing and executing product marketing plans for a portfolio
of 7 products.
•Carried out market research to identify customer needs and preferences, leading to the launch of one other
bank product that generated $500,000 in sales within the first 10 months.
•Surpassed customer engagement and conversions by 25% collaborating with sales team of 12 developing
effective sales tools.
•Achieved an increase of 30% in bank's brand identity and customer acquisition, managing strategic
partnerships with key stakeholders.
•Maximized customer satisfaction by 30% and decreased churn rate by 20% developing personalized customer
journey mapping for over 30,000 clients.
•Crafted and implemented targeted marketing campaigns for key products, resulting in a 15% increase in
conversion rates and $1M incremental revenue.