New Product

Ann Amukasah

Email Marketer
Market Researcher
Product Manager
Asana
Gmail
Google Sheets

/•Led to 20% increase in overall sales revenue, developing and executing product marketing plans for a portfolio

of 7 products.

•Carried out market research to identify customer needs and preferences, leading to the launch of one other

bank product that generated $500,000 in sales within the first 10 months.

•Surpassed customer engagement and conversions by 25% collaborating with sales team of 12 developing

effective sales tools.

•Achieved an increase of 30% in bank's brand identity and customer acquisition, managing strategic

partnerships with key stakeholders.

•Maximized customer satisfaction by 30% and decreased churn rate by 20% developing personalized customer

journey mapping for over 30,000 clients.

•Crafted and implemented targeted marketing campaigns for key products, resulting in a 15% increase in

conversion rates and $1M incremental revenue.

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