Ukulele instructions

Paul Morrill

Copy Editor
Copywriter
Content Creator
Adobe Suite
Google Docs
KiwiCo

I designed the content for, wrote, tested, and project managed creation of over 50 toy kit instruction manuals at KiwiCo, and one of my favorite projects was the instructions for how to play a ukulele. I distilled my music knowhow into the key points for a beginner, designed the overall layout of information, and collaborated with an illustrator and graphic designer to set up these instructions that proved super successful with our target audience.

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