Paul Morrill
I conceived, wrote, and project managed development of educational articles and magazines in over 50 of KiwiCo's toy kits, and one of my favorite projects was for our Crawling Robot. I crafted fun stories for the target audience age range that expanded on the product's themes and sparked curiosity, reached out to real-life creators to get information and photo permission from them, then collaborated with illustrators and graphic designers to bring them to life.