The primary goal of this project was to redesign a modern and elegant website for Original Luwak, a premium wild civet coffee brand from Aceh, Sumatra. The website was crafted to reflect the brand’s rare and authentic identity while enhancing the storytelling experience, simplifying product discovery, and supporting a seamless transition into e-commerce for global premium audiences.

Elevate the brand’s premium look and feel

Tell the story of wild Luwak coffee in an immersive way

Simplify user experience and product discovery

Prepare the platform for multilingual and e-commerce integration

Brand & audience research

Structuring key pages and narrative content

Designing two visual directions: light & dark mode

Responsive prototyping (desktop & mobil

Core Pages designed: Homepage, Shop, Product Detail, and Blog

Fully responsive layout optimized for both desktop and mobile

Custom-built sections including brand storytelling, reviews, and authenticity badges

Organized Figma file, structured for seamless developer handoff

The final design highlights the rarity and authenticity of the product, enhances brand trust, and delivers a clean, luxurious user experience — fully aligned with global premium coffee markets.

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