The primary goal of this project was to redesign a modern and elegant website for Positive Crave, a couple-focused intimate wellness brand. The website was crafted to align with tasteful, sex-positive visual trends while significantly improving the user experience, offering a clean, discreet, and emotionally engaging interface that helps couples explore intimate products with comfort and confidence.

Create a clean, sex-positive website for couples

Build trust through modern, minimal design

Simplify product discovery and include educational content

Research & Benchmarking Studied global brands like Maude and Jomolondon to understand tone and layout.

Wireframing Structured intuitive page flows with desktop-first mindset.

UI Design Used a soft pink color palette, white backgrounds, and boxy UI elements for a clean and confident feel.

Prototyping & Revisions Created responsive mockups and refined based on client feedback.

• 4 Key Pages: Home, Shop, Product Detail, Articles

• Desktop & mobile responsive design

• Custom sections: brand highlights, testimonials, and trust signals.

• Figma file ready for development handoff

The new website design successfully addressed usability concerns by introducing a cleaner layout, intuitive navigation, and structured product categorization. With mobile responsiveness, clear trust signals, and a visually cohesive experience, the design is now fully optimized for launch and future A/B testing to track conversion performance.

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