UrbaCo is a clothing brand that wants to help the youth thrive in the future, encourage them to be themselves, express themselves, and dare to take on the hardest challenges of life with confidence and strength.

I created a visual identity that can communicate easily with the target audience and facilitate the process of delivering their message to their customers. An identity that clearly defines and communicates their values.

The logo has different lockups and was designed to be flexible to make its usage easier across all the brand's applications.

The main goal of the project was to communicate strength, energy, change, revolution, and modernism. To achieve that, I had to create something bold, minimal, and attractive, a brand identity that gets the attention of the busiest people.

Energetic ◾ Bold ◾ Rebellious ◾ Minimal ◾ Attractive