Brand Identity For Urbaco

UrbaCo is a clothing brand that wants to help the youth thrive in the future, encourage them to be themselves, express themselves, and dare to take on the hardest challenges of life with confidence and strength.

Brand logo

My role:

I created a visual identity that can communicate easily with the target audience and facilitate the process of delivering their message to their customers. An identity that clearly defines and communicates their values.

Logo vriations

The logo has different lockups and was designed to be flexible to make its usage easier across all the brand's applications.





Goals of the project🎯:

The main goal of the project was to communicate strength, energy, change, revolution, and modernism. To achieve that, I had to create something bold, minimal, and attractive, a brand identity that gets the attention of the busiest people.



Banners

Business card

Brand Keywords:

Energetic ◾ Bold ◾ Rebellious ◾ Minimal ◾ Attractive

Masks concept

T-shirt concept



You can find the full case study here.