ZELO is a fragrance brand that produces fragrances for passionate and driven men, in order to empower them and help them in their journey.

The brand wants to give men a special touch that will make them feel special and motivated to go and achieve their goals, and therefore create a community that aims to contribute to the world positively.

Creating a brand that can attract men to join a community of passionate people, through a good-looking and persuasive visual identity that must represent strength, motivation, and passion. And communicate those aspects easily.

Building a strong and simple yet fancy and luxurious identity system. It includes simple and primary colors, bold typography to demonstrate strength, alongside a simple and clear wordmark accompanied with a mark for small space usage.

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