Designing Cometly's Next Gen Ad Tracking Platform
Kaleo Design
Building a Next Gen Analytics Platform for Marketing Pros
PROJECT OVERVIEW
Changing the game in Facebook ad tracking for Shopify
We partnered with Cometly’s founders to establish a cohesive design system and craft the user experience essential to their product’s success. Over three months, we collaborated closely to refine design patterns, layouts, navigation, and user flows for the app’s core use cases.
PROBLEM STATEMENT
❌ A Need for Better Ad Tracking
Grant and Matt, the founders of Cometly, saw there was a need for better ad tracking for Facebook ads, so they came up with a solution and needed a top notch design in order to onboard their clients to their platform.
SOLUTION
Smarter Ad Tracking Through Thoughtful Design
We worked with their development team and the founders in order to get the entire flow of the application down. We then dove in and worked on the best navigation system that we could implement that allowed them to properly organize all pages within their system.
This included ad tracking per campaign, ad set and individual ads. Users are also able to completely track the breakdown of ad performance on a daily basis, drilling into each ad provides a good amount of data for better evaluation of which ads are working and which ones are not.
The last piece that we worked on was more product related; designing billing and account information and how to integrate all your tools with the Cometly product.
We collaborated with the Cometly team for 3 months, working through design patterns, layout, navigation and user flows to launch the next generation of ad management.
CONCLUSION
A Long-Term Design Partnership Powering Cometly’s Growth
After three months of intensive product collaboration, we transitioned into a long-term support role—providing ongoing product design services as new features and workflows emerged. We also partnered with the Cometly team to design their upcoming mobile app, aimed at bringing their powerful ad tracking tools to users on the go.
With over 1,000 clients and steady growth, Cometly continues to help businesses gain clarity and control over their ad spend. If you're looking to optimize performance and track ROI more effectively, Cometly is the tool to watch.
Kaleo has amazing design skills! As a SaaS product (both mobile and web application) he fully understands UX / UI that made our product launch super successful! I would recommend Andrew & Kaleo Design to anyone! Also, Andrew and his team are VERY easy to work with!
- Grant Cooper, Founder of Cometly
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Posted Jun 16, 2025
Kaleo designed the UX/UI for Cometly’s ad tracking platform—elevating the user experience with streamlined navigation and intuitive workflows
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Timeline
Dec 31, 2021 - Mar 30, 2022
Clients
Cometly
