Habitat is a responsive app created to help home buyers find their perfect home. What differentiates Habitat is its ability to custom curate the newest homes on the market so the user never has to miss the perfect home.

Habitat was created for users that don't want to rely on apps that generally search their area with basic criteria and don't want to place their home search solely in the hands of a real estate agent.

I started off by conducting a competitive analysis on the top rated real estate apps for first time and repeat home buyers to familiarize myself with the general layout, features, and design patterns.

Key features were then identified and turned into user flow based on the competitive analysis and the projected users motivation and needs.

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The goal was to create a real estate app that would do the searching work for you. In order to achieve that we needed a comprehensive on boarding process which can be seen below.

I created two moodboards to represent the spectrum of users that could be using the app.

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I ran an A/B test with 35 participants and Moodboard #1 won 60% to 40%.

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Decision: Moodboard #1 Moody Tones

I decided to go in this direction because the colors in Moodboard #1 promote a sense of wealth, calm, and nature.

All design decisions about colors, typography, and other elements adheres to creating an app that feels strong, confident and calm.