Heir & Now Brand Identity Design

Heir & Now is a boutique for refurbished antique jewelry that values heritage, sustainability, and storytelling. The brand helps people celebrate meaningful moments with pieces that carry history and care.

I wanted to design a brand identity that feels timeless and elegant, while still modern and approachable. My focus was on creating visuals that reflect craftsmanship, emotion, and connection.

The hardest part was balancing the vintage and contemporary feel. I explored different ways to merge the letters H and N before finding a mark that felt graceful, minimal, and distinctive.

The final design features a custom monogram using the letters H and N, paired with a soft grayscale palette and subtle rose tones to evoke nostalgia. I created packaging, stationery, and a special collection called Of the Hour.

This project taught me how simplicity and restraint can bring out a brand’s story. The result feels elegant, thoughtful, and true to Heir & Now’s purpose.