Moodset Brand Identity

Moodset is a conceptual candle brand inspired by the energy of light and emotion. Each scent captures a moment of stillness, warmth, or focus through minimal visuals and soft gradients.

My goal was to design a calm and thoughtful brand that connects scent with emotion. I wanted to create a modern identity that feels cozy and reflective while keeping the visuals minimal.

The main challenge was balancing warmth and simplicity. I needed the brand to feel emotional without becoming overly decorative. Finding the right typography and color palette to match that tone took careful exploration.

The final outcome is a clean, elegant brand system that expresses mood through light and softness. The process taught me how small design choices can build atmosphere and emotion. This project helped me grow in visual storytelling and brand cohesion.