DINEV Family Farm Branding

DINEV Family Farm is a Bulgarian-based farm, mainly breeding cattle and sheep. The client wanted a clean logo that was simple, self-explanatory, and effective. The story behind the logo starts with the grandfather of my client, who was a shepherd, and it was an emblem of their famliy. Hearing this story, I had to somehow include that in the logo, and I integrated a sheep into the letter D.

For the colour palette, we decided on earthy colours like green and brown, to suggest fresh products and sustainability. I added a beige colour that would compliment the green and brown, mostly using it as a background.